I recently wished to purchase canvas prints of some photos and followed a link to a page where it appeared like the company excelled in supplying these. However when I clicked through to the rest of its site, the business had lots of other unrelated printing services, which made me doubt if they were truly specialists in canvas prints.
Part of doing a BMC as explained above is understanding your various target markets. At Flow Communications, for example, we have federal government customers and corporate customers. In our context, the government purchasers are generally searching for the very best cost, while corporate customers are more interested in quality. Click Here For Additional Info has a much higher need for compliance and documents; a business customer for capability to get the work done.
It's never a waste of time to do a SWOT (strengths, weaknesses, opportunities and hazards) analysis on your service, organization unit, product or service. Strengths and weaknesses are internal (for instance, a knowledgeable team would be a strength, while poor management in a specific location would be a weakness); opportunities and dangers are external (an opportunity would be a change in tax law that allows you to export an item more cheaply to a neighbouring nation, while a danger may be a poor nationwide or international economy).
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